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Food Tourism is Booming

Courtesy Morning Ag Clips

Why Vacationing on a Farm Isn’t as Weird as It Sounds

Food and farm travel is one of the fastest-growing segments in the industry. Could agritourism help save the small farm?

March 17, 2014

Let’s face it: When it comes to domestic travel, Disney World isn’t for everyone. Some would rather go to a nudist colony at an ant farm. Others would rather stay home.

And a growing number would rather shear sheep in Oregon, harvest oysters in Alaska, tend hens in Nicaragua, or pick heirloom vegetables in Georgia than have their picture snapped with Goofy. 

Experiential travel has exploded in the last decade, and its subsector of food and agriculture tourism, which connects travelers more deeply with the sources of what they eat while putting money in the pockets of family farmers, has grown up too. U.S. farms reported $566 million in income from agritourism, according to the U.S. Department of Agriculture's most-recent comprehensive farm census. And travelers in the United States spend almost $100,000 every minute on memorable food and wine experiences, says Erik Wolf, founder and executive director of the World Food Travel Association—and not necessarily “the spendy kind.”


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