The guide explains step-by-step how to move products from field to consumer. It covers selling directly to consumers via farmers markets, community supported agriculture, agritourism, on-farm stores, pick-your-own operations and roadside stands, and selling through intermediate channels such as restaurants, grocery stores, institutions, and distributors. The guide also provides information on pricing products, licensing, labeling, regulations, food safety, food liability, and farm insurance, and lists resources to find additional information at the end of each chapter.
Hard copies are now available to individuals and requests can be made for up to five copies by sending in names and addresses to
Teresa Cuperus
teresa.cuperus@wi.gov
or DATCP-DAD
PO Box 8911
Madison, WI 53708-8911
Additional copies may be requested for workshops, classes and conferences for producers in the local foods movement; provide a brief description of the intended use of the guide when requesting more than five copies.

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